The social and economic benefits of the Olympic games for the host country tend to be less positive than one might expect.

For 125 years, the modern Olympic Games have highlighted the peak of human athletic endeavour as reflected in the IOC’s motto “Faster, Higher, Stronger” (IMF, 2021), and in terms of social impact this event tends to: promote physical activity in schools, enhance accessibility, advocate for gender equality, invest in youth sports, and foster community relations and reconciliation (IOC, 2024). On the other hand, nationalism is prominent in the Olympics, with countries showcasing their achievements and citizens rallying around their athletes. Research has suggested its correlation with support for international conflict (The Washington Post, 2021). For example Russian and Belarusian athletes will be allowed to participate in this year's games as 'neutral' athletes (no flags, emblems, or anthems allowed) and only if they sign a statement promising to respect the Olympic Charter and have not supported the war in Ukraine (The Guardian, 2023). Unsurprisingly both interested parties were not satisfied with this decision.

Economically the balance between infrastructure enhancements (housing, roads and transport), touristic influx, and the cost of submitting a bid to the IOC tend to tip towards countries indebting themselves. The level of tourism and foreign investment that result from hosting the games can be an economic boon yet overall cities without the necessary infrastructure may be better off not submitting bids (Investopedia, 2021).

While the ROI from the Olympic games may not always be positive for the host it is valuable for the stars of the show: the athletes. When it comes to the equestrian disciplines this quadrennial event is valuable to both species on the field i.e. the human and horse Olympian. The Olympic equestrian disciplines are atypical when predicting success as the horse accounts for the largest part of this. Of course riders are important too yet they cannot be purchased and sold as an investment. In terms of value creation equestrian sports are a growing, counter-cyclical industry with the unique characteristic that the more competitions the horse participates in the more its value grows.

Several of DVB Pure - Scuderia 1918's horses have qualified for Paris2024: the company is on track to becoming leader in the equestrian sport. In a market characterised by excess demand for high-level horses compared to the current supply discover how high-level horse sale prices are continuously growing with a predicted +30%/annum for the next five years.